Cars - industry, strategy, design, driving - a car nutter's ravings

People may claim that they don't neet cars, that they don't care about what they drive. They are all liars, well most of them anyway. When having to decide, they suddenly do care about what make they will buy, the model, the colour... Even the wheels become important. Even though they'll find all kind of excuses, such as "a special edition", "good deal" or "bought it directly out of the showroom", for those who claim not to be interested, it's still an image thing. Same as with clothes, shoes, haircut, watch, case or backpack, you may not care, but others do and therefore you send a message.

I am honest, I am a car nut, not the mechanically DIY type of guy, more like an enthousiast, opiniated on driving experience, design and business. I question the logic of manufacturers and customers, drivers and other car fanatics. I have no idea how this blogging venture will turn out, we'll see.